Coming Soon is a citywide business mapping initiative, which uses crowdsourcing to determine which businesses are lacking in each neighborhood and business area, and connects local demand with local entrepreneurs looking for new opportunities. Jerusalemites are asked what it is they are missing in their neighborhood or workplace environment and shares the data with entrepreneurs, who receive a package of referrals to government-subsidized training and incentives to help the new businesses become sustainable and successful. Coming Soon was developed by the Jerusalem Innovation Team (JLM i-team) in partnership with the Jerusalem Municipality, Maof, the Ministry of Economy and Industry and the Ministry for Social Equality.

The JLM i-team, founded and funded by Bloomberg Philanthropies, is a senior consulting team that reports directly to the Mayor of Jerusalem and works to tackle strategic targets and challenges in the chosen areas of economic development, youth-at-risk, education, building active communities and creative public space.